Our coaches know very well that they are in "the shoe shine business". Their most important function is not to teach hockey but to help develop the self-esteem of each and every player in the program, to make our players feel good about them selves and believe in themselves. So players are encouraged to be creative and not to be afraid to make mistakes. The players have confidence in knowing that the coaches will not get angry or yell at them for mistakes they make.

However, players also learn very quickly that there are consequences if rules are broken or if players demonstrate a poor attitude or a lack of work ethic. The uniqueness about the discipline we impose is, in most cases, no one gets upset. Players just know what the consequences are and they pay the price and they learn never to let it happen again. At the same time, the players know the coaches care very much for them and the players learn the difference between forgiveness and there being consequences for our actions.